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ITS

Metaphors for corporate communication: the website of ITS

Website
Imagery
3D Rendering
Through the creation of strong visual metaphors, we used ITS’s website to communicate the company’s visual identity.

ITS is a company which handles the management of computer services in many public South Tyrolean companies: the companies for municipal services of Merano and Bressanone and Seab, the company for services, energy, and environment of Bolzano. Together with ITS, we worked on the creation of a corporate website, able to give the shareholders the right image of the identity and the company’s services and to make it interesting for all potential employees.

Find out how we did it

ITS is a company working as a problem solver behind the scenes of services, which often are taken for granted by the citizens. To restore the strength of this concept, we decided to do without photographic stock material, favouring the creation of a series of animated 3D visuals.

The website’s interface was built around a strong visual metaphor, which supports the company’s mission and vision, presenting it in an efficient and impactful way. Furthermore, thanks to the use of a series of material textures like wood, which were put next to the glossy resistance of steel, we transmitted a sense of solidity and security, which the company wanted to transmit to its partners.

Like this, we created a website, which declines the identity of ITS in a clear and strong way and gives, with its navigation, all the necessary information to understand the way in which the company works.

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